Dan Lyles on CollectivEffort

CollectivEffort in Troy, NY is the brainchild of some RPI-trained talents who came together to build something greater than the sum of their parts: an LLC, based in co-op principles, providing media and marketing services that facilitate connections within and among communities, increasing engagement, collaboration & sustainability in ways that boost both sales and social capital. Vice President for Operations and Research Dan Lyles explains the vision and the practice to HMM producer Cathy Silber. See www.collectiveeffort.co