"Political Advertisement" w/ media artist Muntadas
Political Advertisement IV: 1952 - 2012
Compiled by Muntadas and Marshall Reese. Editors: Muntadas, Marshall Reese.
Co-sponsored by iEAR Presents!
This fascinating anthology, updated to include advertisements from the 2008 presidential campaign, documents the selling of the American presidency since the 1950s. In this revealing survey of the American televisual campaign process, a social and media history emerges as Muntadas and Reese trace the development of the TV "spot" as a political strategy and manipulative marketing technique. This stream of political advertisements, presented without commentary, includes many rare spots, including several never before seen.
Reflecting the increasing manipulation of a candidate's image in contemporary media culture — from Eisenhower in 1956 through Clinton, Bush and the 2008 campaign — this compilation reveals the political use of advertising tactics such as negative ads, soft-sell techniques and emotionalism. Writes Muntadas: "Looking back at these political ads provides a key to understanding the evolution of images on television and the marketing of politics."
This is the seventh version in an ongoing twenty-four-year project. Since 1984, Muntadas and Reese have revised, expanded, and updated Political Advertisementwith every presidential election.
Marshall Reese is a media artist who is part of the collaborative team Ligorano/Reese. He and his partner Nora Ligorano make work that combines and dissects media and manipulates images from print, television, the internet and radio. Their internet project www.pureproductsusa.com is widely publicized and has drawn much attention from the media.
More about Muntadas
Antoni Muntadas has produced a body of work across diverse media, including photography, video, publications, the Internet, multimedia installations and urban interventions. Through his projects, Muntadas addresses social, political and communications issues, the relationship between public and private space within social frameworks, and investigations of channels of information and the ways they may be used to censor information or promulgate ideas.
Deconstructing the systems of representation and information that pervade the contemporary "media landscape," Muntadas posits a compelling discourse on the "invisible mechanisms" that inform the production and reception of mass media texts. Reading "between the lines" to decode the subjective and objective meanings and interpretations of media language and images, Muntadas analyzes the consumption of information and the process by which it is mediated and manipulated for power, propaganda, and profit.
Strategies of fragmentation, decomposition, isolation, reframing, and disintegration of words and images are integral to his inquiry into how facts and information are mediated or contextualized for the viewer/reader. Deconstructing the form of what he terms the "ecology" of the media — cinema and television credits, advertising slogans, the editing of a news story — he deciphers how its ideological content functions in relation to economic, social and political systems.
Critiquing the incursion of marketing and advertising strategies into politics, art and culture, his works often make reflexive use of mass media formats and contexts, including the World Wide Web, billboards and public sites.
Muntadas was born in 1942 in Barcelona, Spain, and has lived in New York since 1971. He studied architecture at the University of Barcelona and received an M.A. from Escuela Tecnica Superior Ingenieros Industriales (Technical School for Industrial Engineers) in Barcelona, and also studied at the Pratt Graphic Center in New York.
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